NEA Planning Part 6 - Schedule

The purpose of this task is for you to identify potential production dates and try to stick to them.


TASK 1 - Create a new post and title it: "NEA Planning Part 6 - Schedule"

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TASK 2 - Create a calendar that highlights your chosen production/photography/filming dates and activities. 

Make sure these are realistic so that you can stick to your plan as much as you can.

You can use the apple calendar available on your mac... OR Google calendar.

Apple calendar:
If you do this one you'll need to print screen the calendar and put the pictures on your blog.




OR 

Google Calendar is also a very good option as it lets you embed it on your blog.

This is a list of all Production and Post-production activities that you need to undertake are (depending on your chosen brief):




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Plenary:

• Why do you think it's important to produce a schedule of activities when working on a production?
• Name 3 activities you're likely to struggle with?
• What are you going to do in order to achieve these difficult activities?

NEA Planning Part 5 - Casting

The purpose of this task is for you to identify the actors/models/interviewees you're going to use in your products.



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TASK 1 - Create a new post and title it: "NEA Planning Part 5 - Casting"


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TASK 2 - Write a short introduction to the post describing what you intend to achieve.  You may use the sentence at the start of the post to help you come with your own intro.


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TASK 3 - Create a profile for each of your models/actors including the following information:

• Name of actor/model

• What makes this person suitable? Why did you choose this person?

You could create a Top Trump Card kind of design or perhaps just a Powerpoint Presentation to put this information across.. Why not use Flashcards too?

E.G... Using PPT.






YOU MUST DO THIS FOR ALL OF THE MODELS/ACTORS YOU INTEND TO USE. 

IF YOU PLAN TO USE "EXTRAS" THEN YOU ONLY NEED TO DO THE CASTING TASK FOR YOUR MAIN CHARACTERS.

NO CONCLUSION NEEDED FOR THIS TASK.

NEA Planning Part 4 - Location information

The purpose of this task is for you to assess and identify the locations you're going to use for your photography/video.

TASK 1 - Create a new post and title it: NEA Planning part 4 - Location Information

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TASK 2 - Write a short introduction about what this post is all about...use the small sentence above to get you started.

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TASK 3 - Produce images for each of the locations you intend to use and place them in the blog.

You need to include the following information about them:

• Address.

• What makes this location suitable?

• What risks/hazards does the location have that could potentially make your work difficult?

PRESENTATION IDEAS

You can use any software you like... you could use a table in Word or PPT or you can use more advanced digital technology such as Padlet, Flash cards (quizlet or Goconqr) and/or Popplet.

NOTE:

YOU MUST COMPILE THIS INFORMATION FOR EVERY LOCATION YOU INTEND TO USE.

NEA Planning Part 3 - Product profile

Learning Objectives:

• K: the importance of sketches and planning in the decision making process of creating a magazine.
• U: how to use sketches to influence your stylistic decisions.
• BAT: undertake a creative task in which you start the decision making process in terms of style of your magazine.

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TASK 1 - Open a new post and title it: "NEA Planning Part 3 - Product Style Profile".

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TASK 2 - Write an introduction to the task that combines the learning objectives into a short paragraph.

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TASK 3 - PLANNING PART 1

If you're doing the Magazine and Website task: Produce up to 3 different sketches of each of the pages you need to create.  These sketches should show a development journey from initial ideas to a final one.  

You need to gain feedback from peers about each of your designs as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.


If you're making a video: Produce a short summary of content of your music video, would it be narrative based? Would it be performance based? Would you use both styles? Would you show the artist? Then you need to start writing either a shot list or a storyboard of potential shots you're going to use and their order.

You need to gain feedback from peers about each of your ideas as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.

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TASK 4 - PLANNING PART 2

Individually (but do help each other), produce actual photographic material or video shots you'll potential use in your products.  You may go outside to take these pictures or footage if you think it's relevant to what you're doing.

Put these either in a mood board or a padlet.

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Plenary:

Make sure you take photos of all your sketches or other paper work and upload them to your blog - in task 3 and task 4. Then answer the questions below:

• How useful did you find this step in terms of deciding what style you're going to be pursuing? 
• How useful was peer feedback to improve your work?

NEA Planning Part 2 - Mood board

Learning Objectives:

• K: the advantages and disadvantages of using a mood board to inspire content of new media product.
• U: how different types of images and fonts can affect the way audiences consume media texts.
• BAT: produce a mood board that illustrates your initial ideas for your media product.
• CO: Use media terminology throughout.

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TASK 1 - Open a new post and title it: "NEA Planning task 2 - My Mood Board".

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TASK 2 - Click on the link below and review your chosen brief...

THEN ANSWER THESE QUESTIONS:

• What brief did you choose? State the two products you're required to produce.
• What are the minimum requirements for your chosen productions?
• What is the target audience as prescribed in the brief?
• What is your target audience for the products you're creating? (this needs to link to the audience profiling post).

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TASK 3 - Write an introduction to the task.  This needs to explain what you're going do... in this case it needs to be along the lines of:

"In this task I'll explore different types of images, fonts and colours to use in my......... .  I shall be looking at different connotations and how these affect the way my target audience might view my product.  By creating this mood board I will also be exploring creative ways of how to present my work".

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TASK 4 - Create a series of mood boards (at least 2 - one for the main product and another one for the online counterpart) that give an indication of the types of images (may include photos and/or illustrations), overall colour scheme, types of fonts and colours you are considering using in your productions.

You might want to use technology (an app) or plain paper, found pictures and glue.

If you choose to use the latter (paper, pictures and glue) you must then take pictures of your finished mood boards and email them to yourself so that you can upload them to your blog later on.

Your mood boards needs to have a selection of text (type of font, sizes and colour), colour themes and kind of images that would help explain they style and concept of the magazine you want to make.

You could also use pictures you have taken yourself - this will make your mood board more relevant to what you're doing in your productions.

Here are some examples of mood boards... what do you think makes them effective?

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TASK 5 - When you finish the mood boards you need to analyse them answering the following questions:

• How did they helped you define content for your products?
• What will be your overall colour scheme of your productions?
• What kind of images/shots would you use in your productions?
• What kind of fonts would you use in your productions?
• What kind of mise-en-scene would you use in your productions?
• What kind of intertextuality would you use in your productions?
• Which media theory(ies) are you likely to use in your productions?

NEA Planning Part 1 - Audience profile

Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

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Task 1 - Create a new post and title it " NEA Planning task 1 - My Audience"


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Task 2 - Go to www.surveymonkey.com, create a FREE account and create a 10-question questionnaire asking people what they like and dislike about media products of your chosen brief.  For example:

Brief: Magazine.
1 - What is your age? (you MUST include this question in your questionnaire).

2 - What is your gender? (you MUST include this question in your questionnaire).

3 - Which of these music genre do you listen to the most? (select ONE).
    - Rap
    - RnB
    - Rock
    - Pop

4 - Which kind of photography would you expect to see in a front cover of a Rock Magazine? (select ONE)
    - Close Ups.
    - Medium Shots.
    - Long shots.

ETC...

You need to think of questions that will give you answers you can use to produce your product, so don't just ask questions for the sake of asking questions... Remember that all your research MUST be useful towards the making of your final product.


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Task 3 - Invite peers to answer the questionnaire... you can do this via sending them a link via email.

You must wait for the students to answer your questionnaire before going to task 4.


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Task 4 - Review your results and copy and paste any graphs or charts given by surveymonkey.  Then you need to write up your findings in paragraph form including how you intend to use the information collated in your questionnaire.
You can use the questions below to help you write your analysis:

• What did you find useful about the information collated? 
• How are you going to use the information collated to establish/define a target audience for your product? 
• What does your audience expect to see in the product you're going to create?
• How are you going to use the information collated to come up with designs and house-styles for your product?

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Task 5 - DEFINE YOUR AUDIENCE
The last piece of writing you need to do should be an explanation of who your target audience actually is now... Please define your audience by gender, age, socio-economic class, likes and dislikes... together with the rest of the other categories as described in the brief.

6 - Producers/Directors research

Five steps in your Blogging Journey

1. Follow the tasks below to create your new post.
2. Start with "Task 1" and then only move on to Task 2 after you finish Task 1.
3. You need to make sure you learn and understand the concepts you are looking into during these tasks in order to apply them properly to your main task.
4. You need to ensure you finish a post by the end of the lesson.
5. You need to publish your post at the end of the lesson.

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Task 1 - Create a new post and title it "6 - Producers/Directors Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching a range of media practitioners linked to my chosen brief, paying particular attention to the style and use of conventions in the type of media products they produce.  I will also be making reference to some of their existing products, this will give me a ideas on how I can gain inspiration from their techniques and for my own productions of both the main task and the website. I think by understanding the practitioners linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style more effectively."


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Task 3 - THE MAIN TASK.

Research 3 different Media Producers/Directors/Photographers (depending on your chosen media brief) and look at some of the products they have made. 

THINGS TO THINK ABOUT:

·       What similarities and differences can you see? 

·       What elements of media language are you noticing? 

·       Do they have a particular style? 

·       Do they only work on particular genres of media?

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Task 4 - LEARNING COMMENT:

SUMMARISE – what have you learnt from this research – THINK - do you need to pick one style and stick to it?

Idea for software

Create TOP TRUMP cards for these creators.  On each card have all the details that you have found out about them. 

Include TERMINOLOGY when discussing the media language (camera angles, mise en scene, editing).

EXAMPLE OF MEDIA PRODUCERS/DIRECTORS

Music Videos: Spike Jonze, Hiro Murai, Hannah Lux Davis, Michel Gondry.

Radio Producers: Armando Iannucci, Godfrey Baseley, Sally Philips, MOST SUCCESSFUL COMEDY RADIO PROGRAMMES IN THE UK

Documentary Filmmakers: Morgan Spurlock, Michael Moore, Werner Herzog, Frederick Wiseman.

Photographers: 

http://www.therichest.com/expensive-lifestyle/fashion/top-10-photographers-in-the-fashion-industry/

http://www.widewalls.ch/best-portrait-photographers/

5 - Institutional Research

Task 1 - Create a new post and title it "Institutional Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching the media institution linked to my chosen brief, paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively."


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Task 3 - THE MAIN TASK.

Answer the questions below that link to the companies in your chosen brief.

What is the name of the company you should be making your product for?

What type of media products do they produce? (print, audio visual, audio, online).

What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service? Is it part of a conglomerate? Give examples of what other brands of labels they operate with.

How does your chosen company make money? How are they funded? Give examples of facts and figures about the earnings and investments of your chosen company. E.g. How much is the TV Licence? How much goes towards Radio production? How much does the BBC make per year? How much does it cost to advertise in ITV2? How much does it cost to advertise in a magazine made by Hearst? How much revenue does Sony Music make? What's Sony Music's yearly target?

What is the ethos/mission statement/values/vision of the company? How does this reflect on the company’s products? Give examples of their products and their website.

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What is your interpretation of your chosen company's ethos/mission statement/values/vision? What do you think it means?

Recommended software:

Padlet, Poplet, emaze, prezi.

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Task 4 - Write a conclusion that includes the following:

How will you incorporate the values/ethos/mission statement/vision from your chosen companies into your idea? Give examples of what you would do, and try to be precise and detailed.

4 - Media Theory research

CREATE a new post and title it: "Media Theory Research".

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Task 1 - Write a short introduction explaining what you're going to be doing in this post and the importance of doing it.  What do you intent to get out of this research?

"In this post I'm going to be looking at the way a range of theories can be applied to media texts, by doing this I will be make an initial decision in terms of which media theory I will likely use in the production of my main text".

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Task 2 – Main Task

How is media theory used in 2 media products and how these make the text appealing to an intended audience?

Select two media products and highlight how media theories are being used... IF you need to become familiar with the theories click here.

Software Recommendation:

A podcast? A YouTube video? Powtoon?

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Task 3 - CONCLUSION

In this part you need to identify potential media theories you will be using when producing your texts (main task and the website) and how you're going to apply them... would it be via the images? Would it be via texts?

You need to make a list of 4 media theories (audience, representation and industries?), write your own interpretation of what they are and then how you intend to approach them and apply them to your texts.

3 - Media Language and Representation

Task 1 - INTRODUCTION

Write a short introduction explaining what you're going to be doing in this research task.  You need to highlight the importance of undertaking this and what you intend to achieve.

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Task 2 – Undertake the following research below.


Choose 2 media texts of the main texts from the brief you’ve chosen and analyse them addressing the question below:
How are combinations of media language elements used to create meaning and construct representations that address and appeal to an intended audience? 

You should be prepared to analyse the distinctive media language elements appropriate to the brief chosen, listed below:

Moving image (television/music video) as part of a cross-media brief:

Camerawork

Editing

Soundtrack

Mise en scène.

Radio as part of a cross-media brief:

use of music

use of voice

use of sound effects.

Magazines as part of a cross-media brief:

Layout

Typography

Use of language

Use of images

ALL STUDENTS SHOULD ALSO UNDERTAKE THE RESEARCH BELOW:

Choose 1 example of a website from one of the media texts you looked at previously.

Online media as part of a cross-media brief:

Layout

Navigation

Use of language

Use of images/text/audio/video

Recommended software:

Explore Goconqr for this or padlet?

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Task 3 - CONCLUSION

Write a short conclusion highlighting how you're going to use media language to create representations in your texts (main task and web page).