5 - Institutional Research

Task 1 - Create a new post and title it "Institutional Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching the media institution linked to my chosen brief, paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively."


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Task 3 - THE MAIN TASK.

Answer the questions below that link to the companies in your chosen brief.

What is the name of the company you should be making your product for?

What type of media products do they produce? (print, audio visual, audio, online).

What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service? Is it part of a conglomerate? Give examples of what other brands of labels they operate with.

How does your chosen company make money? How are they funded? Give examples of facts and figures about the earnings and investments of your chosen company. E.g. How much is the TV Licence? How much goes towards Radio production? How much does the BBC make per year? How much does it cost to advertise in ITV2? How much does it cost to advertise in a magazine made by Hearst? How much revenue does Sony Music make? What's Sony Music's yearly target?

What is the ethos/mission statement/values/vision of the company? How does this reflect on the company’s products? Give examples of their products and their website.

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What is your interpretation of your chosen company's ethos/mission statement/values/vision? What do you think it means?

Recommended software:

Padlet, Poplet, emaze, prezi.

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Task 4 - Write a conclusion that includes the following:

How will you incorporate the values/ethos/mission statement/vision from your chosen companies into your idea? Give examples of what you would do, and try to be precise and detailed.

4 - Media Theory research

CREATE a new post and title it: "Media Theory Research".

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Task 1 - Write a short introduction explaining what you're going to be doing in this post and the importance of doing it.  What do you intent to get out of this research?

"In this post I'm going to be looking at the way a range of theories can be applied to media texts, by doing this I will be make an initial decision in terms of which media theory I will likely use in the production of my main text".

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Task 2 – Main Task

How is media theory used in 2 media products and how these make the text appealing to an intended audience?

Select two media products and highlight how media theories are being used... IF you need to become familiar with the theories click here.

Software Recommendation:

A podcast? A YouTube video? Powtoon?

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Task 3 - CONCLUSION

In this part you need to identify potential media theories you will be using when producing your texts (main task and the website) and how you're going to apply them... would it be via the images? Would it be via texts?

You need to make a list of 4 media theories (audience, representation and industries?), write your own interpretation of what they are and then how you intend to approach them and apply them to your texts.

3 - Media Language and Representation

Task 1 - INTRODUCTION

Write a short introduction explaining what you're going to be doing in this research task.  You need to highlight the importance of undertaking this and what you intend to achieve.

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Task 2 – Undertake the following research below.


Choose 2 media texts of the main texts from the brief you’ve chosen and analyse them addressing the question below:
How are combinations of media language elements used to create meaning and construct representations that address and appeal to an intended audience? 

You should be prepared to analyse the distinctive media language elements appropriate to the brief chosen, listed below:

Moving image (television/music video) as part of a cross-media brief:

Camerawork

Editing

Soundtrack

Mise en scène.

Radio as part of a cross-media brief:

use of music

use of voice

use of sound effects.

Magazines as part of a cross-media brief:

Layout

Typography

Use of language

Use of images

ALL STUDENTS SHOULD ALSO UNDERTAKE THE RESEARCH BELOW:

Choose 1 example of a website from one of the media texts you looked at previously.

Online media as part of a cross-media brief:

Layout

Navigation

Use of language

Use of images/text/audio/video

Recommended software:

Explore Goconqr for this or padlet?

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Task 3 - CONCLUSION

Write a short conclusion highlighting how you're going to use media language to create representations in your texts (main task and web page).