NEA Planning Part 2 - Mood board

Learning Objectives:

• K: the advantages and disadvantages of using a mood board to inspire content of new media product.
• U: how different types of images and fonts can affect the way audiences consume media texts.
• BAT: produce a mood board that illustrates your initial ideas for your media product.
• CO: Use media terminology throughout.

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TASK 1 - Open a new post and title it: "NEA Planning task 2 - My Mood Board".

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TASK 2 - Click on the link below and review your chosen brief...

THEN ANSWER THESE QUESTIONS:

• What brief did you choose? State the two products you're required to produce.
• What are the minimum requirements for your chosen productions?
• What is the target audience as prescribed in the brief?
• What is your target audience for the products you're creating? (this needs to link to the audience profiling post).

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TASK 3 - Write an introduction to the task.  This needs to explain what you're going do... in this case it needs to be along the lines of:

"In this task I'll explore different types of images, fonts and colours to use in my......... .  I shall be looking at different connotations and how these affect the way my target audience might view my product.  By creating this mood board I will also be exploring creative ways of how to present my work".

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TASK 4 - Create a series of mood boards (at least 2 - one for the main product and another one for the online counterpart) that give an indication of the types of images (may include photos and/or illustrations), overall colour scheme, types of fonts and colours you are considering using in your productions.

You might want to use technology (an app) or plain paper, found pictures and glue.

If you choose to use the latter (paper, pictures and glue) you must then take pictures of your finished mood boards and email them to yourself so that you can upload them to your blog later on.

Your mood boards needs to have a selection of text (type of font, sizes and colour), colour themes and kind of images that would help explain they style and concept of the magazine you want to make.

You could also use pictures you have taken yourself - this will make your mood board more relevant to what you're doing in your productions.

Here are some examples of mood boards... what do you think makes them effective?

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TASK 5 - When you finish the mood boards you need to analyse them answering the following questions:

• How did they helped you define content for your products?
• What will be your overall colour scheme of your productions?
• What kind of images/shots would you use in your productions?
• What kind of fonts would you use in your productions?
• What kind of mise-en-scene would you use in your productions?
• What kind of intertextuality would you use in your productions?
• Which media theory(ies) are you likely to use in your productions?

NEA Planning Part 1 - Audience profile

Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

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Task 1 - Create a new post and title it " NEA Planning task 1 - My Audience"


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Task 2 - Go to www.surveymonkey.com, create a FREE account and create a 10-question questionnaire asking people what they like and dislike about media products of your chosen brief.  For example:

Brief: Magazine.
1 - What is your age? (you MUST include this question in your questionnaire).

2 - What is your gender? (you MUST include this question in your questionnaire).

3 - Which of these music genre do you listen to the most? (select ONE).
    - Rap
    - RnB
    - Rock
    - Pop

4 - Which kind of photography would you expect to see in a front cover of a Rock Magazine? (select ONE)
    - Close Ups.
    - Medium Shots.
    - Long shots.

ETC...

You need to think of questions that will give you answers you can use to produce your product, so don't just ask questions for the sake of asking questions... Remember that all your research MUST be useful towards the making of your final product.


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Task 3 - Invite peers to answer the questionnaire... you can do this via sending them a link via email.

You must wait for the students to answer your questionnaire before going to task 4.


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Task 4 - Review your results and copy and paste any graphs or charts given by surveymonkey.  Then you need to write up your findings in paragraph form including how you intend to use the information collated in your questionnaire.
You can use the questions below to help you write your analysis:

• What did you find useful about the information collated? 
• How are you going to use the information collated to establish/define a target audience for your product? 
• What does your audience expect to see in the product you're going to create?
• How are you going to use the information collated to come up with designs and house-styles for your product?

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Task 5 - DEFINE YOUR AUDIENCE
The last piece of writing you need to do should be an explanation of who your target audience actually is now... Please define your audience by gender, age, socio-economic class, likes and dislikes... together with the rest of the other categories as described in the brief.

6 - Producers/Directors research

Five steps in your Blogging Journey

1. Follow the tasks below to create your new post.
2. Start with "Task 1" and then only move on to Task 2 after you finish Task 1.
3. You need to make sure you learn and understand the concepts you are looking into during these tasks in order to apply them properly to your main task.
4. You need to ensure you finish a post by the end of the lesson.
5. You need to publish your post at the end of the lesson.

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Task 1 - Create a new post and title it "6 - Producers/Directors Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching a range of media practitioners linked to my chosen brief, paying particular attention to the style and use of conventions in the type of media products they produce.  I will also be making reference to some of their existing products, this will give me a ideas on how I can gain inspiration from their techniques and for my own productions of both the main task and the website. I think by understanding the practitioners linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style more effectively."


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Task 3 - THE MAIN TASK.

Research 3 different Media Producers/Directors/Photographers (depending on your chosen media brief) and look at some of the products they have made. 

THINGS TO THINK ABOUT:

·       What similarities and differences can you see? 

·       What elements of media language are you noticing? 

·       Do they have a particular style? 

·       Do they only work on particular genres of media?

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Task 4 - LEARNING COMMENT:

SUMMARISE – what have you learnt from this research – THINK - do you need to pick one style and stick to it?

Idea for software

Create TOP TRUMP cards for these creators.  On each card have all the details that you have found out about them. 

Include TERMINOLOGY when discussing the media language (camera angles, mise en scene, editing).

EXAMPLE OF MEDIA PRODUCERS/DIRECTORS

Music Videos: Spike Jonze, Hiro Murai, Hannah Lux Davis, Michel Gondry.

Radio Producers: Armando Iannucci, Godfrey Baseley, Sally Philips, MOST SUCCESSFUL COMEDY RADIO PROGRAMMES IN THE UK

Documentary Filmmakers: Morgan Spurlock, Michael Moore, Werner Herzog, Frederick Wiseman.

Photographers: 

http://www.therichest.com/expensive-lifestyle/fashion/top-10-photographers-in-the-fashion-industry/

http://www.widewalls.ch/best-portrait-photographers/

5 - Institutional Research

Task 1 - Create a new post and title it "Institutional Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching the media institution linked to my chosen brief, paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively."


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Task 3 - THE MAIN TASK.

Answer the questions below that link to the companies in your chosen brief.

What is the name of the company you should be making your product for?

What type of media products do they produce? (print, audio visual, audio, online).

What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service? Is it part of a conglomerate? Give examples of what other brands of labels they operate with.

How does your chosen company make money? How are they funded? Give examples of facts and figures about the earnings and investments of your chosen company. E.g. How much is the TV Licence? How much goes towards Radio production? How much does the BBC make per year? How much does it cost to advertise in ITV2? How much does it cost to advertise in a magazine made by Hearst? How much revenue does Sony Music make? What's Sony Music's yearly target?

What is the ethos/mission statement/values/vision of the company? How does this reflect on the company’s products? Give examples of their products and their website.

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What is your interpretation of your chosen company's ethos/mission statement/values/vision? What do you think it means?

Recommended software:

Padlet, Poplet, emaze, prezi.

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Task 4 - Write a conclusion that includes the following:

How will you incorporate the values/ethos/mission statement/vision from your chosen companies into your idea? Give examples of what you would do, and try to be precise and detailed.

4 - Media Theory research

CREATE a new post and title it: "Media Theory Research".

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Task 1 - Write a short introduction explaining what you're going to be doing in this post and the importance of doing it.  What do you intent to get out of this research?

"In this post I'm going to be looking at the way a range of theories can be applied to media texts, by doing this I will be make an initial decision in terms of which media theory I will likely use in the production of my main text".

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Task 2 – Main Task

How is media theory used in 2 media products and how these make the text appealing to an intended audience?

Select two media products and highlight how media theories are being used... IF you need to become familiar with the theories click here.

Software Recommendation:

A podcast? A YouTube video? Powtoon?

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Task 3 - CONCLUSION

In this part you need to identify potential media theories you will be using when producing your texts (main task and the website) and how you're going to apply them... would it be via the images? Would it be via texts?

You need to make a list of 4 media theories (audience, representation and industries?), write your own interpretation of what they are and then how you intend to approach them and apply them to your texts.

3 - Media Language and Representation

Task 1 - INTRODUCTION

Write a short introduction explaining what you're going to be doing in this research task.  You need to highlight the importance of undertaking this and what you intend to achieve.

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Task 2 – Undertake the following research below.


Choose 2 media texts of the main texts from the brief you’ve chosen and analyse them addressing the question below:
How are combinations of media language elements used to create meaning and construct representations that address and appeal to an intended audience? 

You should be prepared to analyse the distinctive media language elements appropriate to the brief chosen, listed below:

Moving image (television/music video) as part of a cross-media brief:

Camerawork

Editing

Soundtrack

Mise en scène.

Radio as part of a cross-media brief:

use of music

use of voice

use of sound effects.

Magazines as part of a cross-media brief:

Layout

Typography

Use of language

Use of images

ALL STUDENTS SHOULD ALSO UNDERTAKE THE RESEARCH BELOW:

Choose 1 example of a website from one of the media texts you looked at previously.

Online media as part of a cross-media brief:

Layout

Navigation

Use of language

Use of images/text/audio/video

Recommended software:

Explore Goconqr for this or padlet?

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Task 3 - CONCLUSION

Write a short conclusion highlighting how you're going to use media language to create representations in your texts (main task and web page).

2 - Intertextuality Research

Task 1 - Write a brief introduction describing what you're going to do in this task - something like this:

"In this Intertextuality research task I will be looking at how a range of media products in the category of 'Documentary' use intertextuality to appeal to a wide range of audiences.  I will also be highlighting what makes these references to other media texts effective"

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Task 2 – How and why is intertextuality employed in 2 media products and what effect does this have in their intended audience?

Make sure you follow the same type of product you have chosen for your NEA.

Remember that INTERTEXTUALITY can be used in a range of ways:

• via images (photos, illustrations, type of art used)
• via text (what is written, how it's written [type of font] and colours used - or a combination of all)
• via dialogue or sound/music (what people say, music used, type of intonation used).

Recommended software:

Padlet, popplet, any other mindmap app… goconqr.


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Task 3 - Write a conclusion covering the following points:

• How has this research helped you drive your idea forward?
• What type of intertextuality would you use in your NEA?
• What would make your intertextuality effective to your target audience?